diagnose_marketing_copy

com.coppica/persuasion-taxonomy · Verify this server

Review, critique or roast any piece of marketing copy, whether it's an ad, a landing page, an email, a sales page, a social post or a script, and find out why it might not persuade. Before you call it, read the copy and label each line with the one reader question it mainly answers, quoting the words exactly. Those labels go in the moves array. You get back which of the nine questions the copy answers for its goal, which it answers weakly and which it skips, along with the biggest gap and what readers do when it is missing. It also checks the order, whether the answers agree with each other, and the craft, pointing to the exact words that read as machine-written, like em dashes, "it's not X, it's Y" lines and sentences that all run the same length. Then it checks the opening line and suggests techniques from the catalog to fill the gap. Use it before you show anyone a draft you wrote, and whenever someone asks "is this good?", "roast this", "what's wrong with this copy?" or "how do I make it better?"