get_roas

io.github.snehdhruv/trillboards-dooh · Verify this server

Get Return on Ad Spend (ROAS) with transaction attribution data. Closes the ROAS loop: matches purchase events to DOOH exposures with time-decay weighting, and computes attributed revenue and incremental ROAS. WHEN TO USE: - Measuring revenue directly attributable to DOOH advertising - Getting ROAS and incremental ROAS (iROAS) figures - Seeing sales lift between exposed and control groups RETURNS: - transactions: total, uniquePurchasers, totalRevenueCents, avgBasketCents - attribution: attributedTransactions, attributedRevenueCents, totalMediaCostCents, roas, iroas - salesLift: exposedPurchasers, controlPurchasers, incrementalTransactions, incrementalRevenueCents, salesLiftPct, posteriorProbPositive - timing: avgHoursToPurchase, medianHoursToPurchase Returns null if no transaction data exists.