get_marketing_performance

com.ask-ai-data-connector/ask-ai · Verify this server

Get marketing performance dashboard — INCLUDING the canonical checkout funnel. ALSO USE THIS for 'checkout funnel' / 'where do customers drop off' / 'how is my funnel performing' questions; do NOT manually stitch a funnel from get_analytics + get_store_summary. Returns: `funnel` (sessions, addToCartRate, checkoutRate, purchaseRate, cvr — sessions sourced from Shopify TrafficStat when available, GA4 fallback otherwise, pixel as last resort), `_pixelFunnel` (Triple Whale pixel-tracked equivalents with step-by-step ratios for drop-off SHAPE analysis), `channels` (revenue/sessions/cvr per channel like Google, Facebook, Email, Direct), ROAS and MER from Triple Whale, and `dailyTrends` per channel. IMPORTANT SOURCE HIERARCHY for `funnel.cvr`: (1) Shopify TrafficStat sessions + Shopify orders (Plus/Advanced — canonical), (2) GA4 sessions + Shopify orders (fallback when TrafficStat empty — slightly inflated due to GA4 pixel undercount), (3) Triple Whale pixel as last resort with explicit `_warning`. Inspect `funnel.source` and `funnel._sourceNote` before quoting CVR. `_pixelFunnel` is for FUNNEL SHAPE analysis only — compare addToCartRate vs checkoutRate vs purchaseRate to find drop-off points. Pixel absolute counts undercount real activity; never report `_pixelFunnel.cvr` as the store's conversion rate. Channels uses Triple Whale attribution when connected. Use for marketing ROI, channel comparison, and funnel-shape diagnosis — but for the actual CVR figure use get_metrics_comparison.