ask_audit

io.ppc/postclick-landing-page-cro · Verify this server

Free. Answers one question from a completed audit by returning that part of it in full: small enough to give the user whole, unlike the entire report. THIS IS THE TOOL FOR ANY FOLLOW-UP QUESTION about a page you have already audited. Never answer a question about an audited page from your own summary of it — the audit holds far more than any summary kept, and this is how to get the part that answers them. Pick the topic that matches what they asked: `buyers` for who is on this page, what each one is afraid of, the exact words they would object with, where they give up, and a second-by-second walkthrough of one of them reading it. `the_pitch` for whether the pitch itself is wrong: if the page meets the traffic where it is, which persuasion levers are missing and what each would do here, and how the offer is built. `trust` for whether a stranger believes it: the proof that is there, the proof that is missing, and why buyers hesitate. `competitors` for who else is bidding on these clicks, their live headlines and CTAs, what they do better, and the keywords and CPCs behind their pages. `copy` for the copy deck: the page's own lines quoted, each with the line that replaces it. `leaks` for the ranked problems with the evidence for each. `the_page` for what the page is, who it is aimed at, its own voice and palette, and how it is assembled section by section. `technical` for CTA placement and contrast, accessibility, and what changes on mobile. What comes back is written to be read out. Relay it: keep the names, the quotes, the numbers and the specific objections, reformat it for where you are, and do not compress a named buyer saying a specific sentence into a general remark about buyers. Needs a completed audit. Safe to call repeatedly, and calling it for two topics in a row is normal and costs nothing.