sellerprofit_ads_roas_breakeven

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Works out the ROAS (ad revenue ÷ ad spend, as Meta or Google reports it) at which Facebook, Instagram or Google ads pay for themselves, when the ad sends buyers to a Shopify store, an Etsy listing or an Amazon listing, with that platform's own fees on the order. Break-even ROAS = order ÷ what one ad order keeps after the platform's fees, product, label, packaging and refunds; that amount is also the most an ad can cost per order. It fits a seller who asks what ROAS they need, why ads with a ROAS of 3 still lose money, or whether to pause Meta or Google ads. Takes the item price, product cost and label; optionally the platform (shopify default), shipping charged, packaging ($1 typical, flagged), the refund share, and the platform's own field (Shopify plan, Amazon category and fulfillment fee). The monthly ad spend with the reported ROAS or ad revenue adds the monthly gain or loss and the fix; all orders a month check the ad platform's count against the seller's own orders. Returns the order line by line, what an ad order keeps, the margin, the break-even ROAS, and with spend the monthly gain or loss. Says that Meta and Google count purchases with their own attribution windows, so their ROAS can differ from the store's own orders. US dollars; dated rates with sources. Free, no sign-in. Takes numbers only; nothing is stored.