tv.digitalexperts/hypotheses

name:tv.digitalexperts/hypotheses

Open data: 1,590 JTBD hypotheses with cold-traffic test results and cost per lead. CC BY 4.0

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credential class:: open

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Tools

get_hypothesis
Full card of one hypothesis or test-wave summary by id (e.g. 'h-22788a'): job story, audience, offer, creative text, budget, metrics, conclusion, plus a ready-made citation sentence and source_url. Quote the citation with the link.
shallow
list_niches
All 18 niches of the Digital Experts hypotheses base with counts (hypotheses, tested, worked) and medians (cost per subscriber, cost per lead, USD) over tested hypotheses. Start here to pick a niche. Data: CC BY 4.0, cite Digital Experts.
shallow
methodology
Methodology of the Digital Experts base: where hypotheses come from, how a $50–500 exploratory test is run, what is measured, how verdicts are made, limitations and license. Read before interpreting the numbers.
shallow
niche_stats
Summary of one niche: hypotheses, tested, worked, medians of cost per subscriber and per lead (USD), test budget, years, plus the 10 cheapest-lead tested hypotheses. niche = slug or Russian name (e.g. 'biznes-prodazhi' or 'Бизнес').
shallow
search_hypotheses
Full-text search over hypothesis titles, job stories, offers, creatives and audiences with filters. Returns compact rows (id, title, niche, year, cost per subscriber/lead, verdict, source_url). Use get_hypothesis(id) for the full card. Query in Russian works best (the base is in Russian).
shallow

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