dev.onpage/onpage

Tools

• accessibility

  Accessibility for people and the European Accessibility Act. Pick with mode: wcag = WCAG 2.1 AA checks. Needs url. screen_reader = The page as a screen reader reads it. Needs url.

  shallow
• ai_visibility

  Whether AI assistants can read, quote and recommend a site. Pick with mode: check = AI crawler access, llms.txt, 15 citability checks and the page as a model reads it. Needs url. bots = Fetch the page as Googlebot, GPTBot, ClaudeBot, PerplexityBot and more against a browser: firewall blocks, challenges, cloaking. Needs url. gaps = Where AI answers name competitors, not you, from Brand Radar or similar. Needs site, brand, responses[{question, response, links, search_queries, engine, volume}]. citations = What pages cited by AI do differently, from citation counts. Needs pages[{url, chatgpt, perplexity, gemini, google_ai_overviews, google_ai_mode}].

  shallow
• answer_readiness

  Whether a page answers the questions people ask AI and Google. Pick with mode: questions = Sub-questions AI Mode fans out to, and which the page answers. Needs url, topic, questions. passages = The passages that answer given questions, or the gaps. Needs url, question. format = Answer format against the pages that rank. Needs url, question, competitors.

  shallow
• backlinks

  Turn backlink data from Ahrefs, Semrush or similar into links won back, won or cleaned up. Pick with mode: broken = Broken and lost backlinks and 404 visits into 301s and outreach. Needs rows[{target_url, source_url, anchor, domain_rating, dofollow, http_code}]. opportunities = Sites linking to competitors, and unlinked brand mentions. Needs site. outreach = One outreach email per site, as drafts for the user's mail after approval. Needs your_site, prospects[{page, type, your_url, dead_url, anchor, contact}]. disavow = A conservative disavow.txt, only after a manual action or clear negative SEO. Needs rows[{url_from, domain, is_spam, domain_rating, anchor, traffic}], reason.

  shallow
• check_keyword

  How pages target a keyword. Pick with mode: focus = One page against one keyword: 8 checks. Needs url, keyword. cannibalization = Your pages competing for one keyword, side by side on every signal, with the plan. Needs keyword, target_url.

  shallow
• check_links

  Status of URLs and links. Pick with mode: urls = Status, redirect chain and canonical of a list of URLs. Needs urls. outbound = Dead or moved links from a page to other sites, with archived copies. Needs url.

  shallow
• compare

  Compare pages side by side. Pick with mode: pages = Your page against up to 3 competitors. Needs url, competitors. html = Two versions of HTML before and after. Needs before, after. preview = Deploy preview against production before merging. Needs preview_url, production_url.

  shallow
• content

  What to write and how, in the site's own voice, from the pages that rank and the user's search data. Pick with mode: brief = A content brief from the pages that rank. Needs keyword, competitors. topics = Search Console queries into topics, with the page that owns each, and keyword gaps. Needs rows[{query, page, clicks, impressions, position, url}]. intent = Your page against the search intent of the pages that rank. voice = Learn how the site writes from its best articles. Needs urls. calendar = A dated calendar of refreshes and new pages, steered by what worked here. draft = A draft against the site's voice, sources and SEO, before approval. Needs html.

  shallow
• dashboard

  A daily SEO data feed for key pages and a live dashboard in the chat. Pick with mode: feed = Start a daily feed of key pages; returns feed_id. Needs url. data = The feed as clean tables over time. Needs feed_id, dataset. build = Blueprint for a live SEO command center with realtime GA4 visitors. Needs feed_id.

  shallow
• edge_worker

  Fixes applied at the edge on the user's own Cloudflare, on any CMS. Pick with mode: rules = One Worker that fixes a whole section by rules. Needs audit_id. prerender = Serve rendered HTML to AI crawlers for JavaScript apps. Needs url.

  shallow
• entity

  How Google understands who is behind a site. Pick with mode: graph = Organization, sameAs, logo and founder in structured data. Needs url. trust = Author, about, contact and policy signals. Needs url.

  shallow
• explain_google

  Explain what Google Search Console and Bing Webmaster Tools report, and what to do. Pick with mode: index_status = Index coverage and rich result statuses, with the fix. Needs rows[{url, coverageState, verdict, indexingState, robotsTxtState, pageFetchState}]. manual_action = A manual action, with the cleanup plan and reconsideration draft. Needs action. bing = Bing Webmaster crawl issues, and Bing against Google per query.

  shallow
• find_opportunities

  Turn Search Console, GA4 or Ahrefs rows (also rows the user pastes) into the fastest wins, instead of judging them by hand; content_decay and traffic_drop take search_type for Discover, News, Image or Video rows. Pick with mode: ctr_gaps = Page 1 results with a click-through rate far below normal. Needs rows[{position, page, query, clicks, impressions, ctr}]. striking_distance = Queries at positions 8 to 20 worth a push. Needs rows[{position, page, query, clicks, impressions, ctr}]. content_decay = Pages slowly losing clicks over months: a refresh queue. Needs rows[{url, month, clicks}]. traffic_drop = Explain a drop page by page, by device and country. Needs rows[{url, before, after, query, device, country}]. prune = Keep, refresh, merge (301), noindex or remove (410) per page. Needs rows[{url, clicks, impressions, conversions, referring_domains, inlinks}]. discover = Readiness for Google Discover and News, with Discover or News rows. paid_organic = Google Ads terms against Search Console: ad spend you can test cutting, content to write. Needs ads[{term, cost, clicks, conversions}], gsc[{query, position, clicks, page}]. anomalies = Spike and drop days in daily rows, with Google updates near them. Needs rows[{date, clicks, impressions, page}]. ai_queries = Question and prompt-style queries per page, for AI answers. Needs rows[{query, page, clicks, impressions, position}].

  shallow
• fix_log

  Record shipped fixes, keep them live and report on them. Pick with mode: log = Record a shipped fix; checked every 6 hours, restore code on regression. Needs fixes[{url, field, new, old, via, ref}]. report = Every fix with status and results: a monthly client report. Needs fix_log_id.

  shallow
• get_fix_pack

  Fixes ready to ship: as code, for a CMS through its MCP, as a pull request or at the edge. Pick with mode: fixes = Title, description, canonical, social tags, JSON-LD; platform html, wordpress, shopify, webflow, wix, storyblok, sanity, contentful, strapi, ghost, magento, git or cloudflare. Needs url. alt_texts = Write and ship missing alt texts. Needs url. web_vitals = Speed fixes as tags, WordPress steps or a Worker. Needs url. wordpress = Send fixes, new drafts and post updates to the OnPage.dev WordPress plugin for one-click approval and undo. Needs site_key.

  shallow
• internal_links

  Internal links and link equity. Pick with mode: suggest = Links to add, with anchors, applied by Worker or CMS. Needs audit_id. equity = Internal PageRank and click depth from a site audit. Needs audit_id.

  shallow
• layout

  What visitors and crawlers see on every screen size. Pick with mode: render = First screen on phone, tablet and desktop in a real browser, and what crawlers without JavaScript get (default). Needs url. probe = A measurement script to run in the user's own browser tool. analyze = Analyse the results of that script. Needs url, results.

  shallow
• llms_txt

  The llms.txt file for AI assistants. Pick with mode: generate = Write one from the sitemap and home page. Needs url. validate = Check an existing one and its links. Needs url.

  shallow
• local

  Local search: the site, the Business Profile and the map. Pick with mode: check = LocalBusiness markup, NAP, locations and the Business Profile (default). Needs url. reviews = Reply drafts for Google reviews, unhappy ones first, for the user's GBP connector after approval. Needs reviews[{rating, author, text, date, replied, review_id}]. demand = Business Profile search terms and geo-grid ranks into new service and location pages.

  shallow
• measure

  Prove and measure with numbers from the user's Search Console, GA4, Ahrefs or Semrush, including numbers the user pastes. Use it instead of calculating by hand: it handles spelling variants, control groups and trends. Pick with mode: impact = Before and after fixes, against pages you did not touch. Needs pages[{url, before, after, changed, fix}]. ai_citations = AI citations before and after, per engine. Needs pages[{url, before, after, changed}]. ai_referrals = Visits from ChatGPT, Perplexity, Gemini and other assistants, from GA4. Needs rows[{source, sessions, landing_page, period, conversions, revenue}]. brand_split = Brand versus non-brand clicks and how each moved. Needs brand_terms, rows[{query, keyword, clicks, traffic, impressions, position}]. share_of_voice = Share of the clicks against competitors from rank rows. Needs your_domain, rows[{keyword, position, volume, domain, url, group}].

  shallow
• plan

  Plans for migrations, experiments and the team. Pick with mode: redirects = Redirect map for a migration or URL change. split_test = SEO split test on a page template, with the Worker. Needs urls, field, pattern. sprint = Fixes into a week plan of tickets per role. Needs fixes[{title, url, detail, severity, impact, effort}].

  shallow
• prioritize_fixes

  Use when Search Console, GA4, Ahrefs or Semrush data is available, also to explain a traffic drop (pass clicks_previous): ranks the fixes by the traffic or revenue they can win. Rank SEO fixes by how much traffic they can win, using data from the user's other connected tools. With GA4, also pass each page's organic conversions (key events) or revenue, and fixes are ranked by the money they can bring instead of clicks.

  shallow
• request_recrawl

  Get changed pages recrawled. Pick with mode: recrawl = Check pages are indexable, sitemap lastmod entries, IndexNow and Search Console steps (default). Needs urls. indexnow = Submit URLs to IndexNow, or set up the key. Needs urls.

  shallow
• robots_txt

  robots.txt for search and AI crawlers. Pick with mode: test = Which crawlers may fetch a URL, and the rule that decides. Needs url. ai_policy = Rules per AI crawler: allow AI search, block training. Needs url, policy.

  shallow
• scan_page

  Scan a page for Google and AI search: 0-100 score, issues to fix first with why and how, AI readiness and key facts. Pick with mode: page = A live page by url (default). Needs url. html = Unpublished HTML before deploy, to gate a release. Needs html. deep = Everything measured on one page, by section. Needs url. rescan = Scan again after fixes and compare with the last scan. Needs url.

  shallow
• schema

  JSON-LD structured data for rich results. Pick with mode: generate = Write JSON-LD for a page: type Article, Product, FAQPage, Organization, BreadcrumbList, VideoObject, Event, Recipe, JobPosting, SoftwareApplication, ProfilePage or Course. Needs url. validate = Validate JSON-LD for rich results. Needs jsonld. product_page = Check an existing ecommerce product page (price, stock, merchant listing fields). To write Product JSON-LD use generate with type Product. Needs url.

  shallow
• share

  Send results where the team works. Pick with mode: link = A link to the visual report. Needs url. export = A Google Sheet, CSV, Slack message or one task per issue.

  shallow
• site_audit

  Audit a whole site, step by step, and work with the result. Pick with mode: start = Start an audit of up to 25 pages; returns audit_id. Needs url. continue = Scan the next pages; call until complete. Issues by code, sections, average score. Needs audit_id. import = Turn a crawl from Screaming Frog, Ahrefs or Semrush (up to 500 pages) into an audit_id. Needs pages[{url, status, redirect_to, title, meta_description, h1}]. compare = What changed since the last audit, or against a competitor audit. Needs audit_id. report = A client-ready report page with a link. Needs audit_id.

  shallow
• site_memory

  A memory per site that every OnPage.dev tool writes to, across chats and clients. Open it first when working on a site over time. Pick with mode: open = Open or create the memory, bind it to this chat, get the brief and next steps (default). Needs url. next = The best next steps from everything recorded. timeline = What happened, newest first. note = Record a decision or context. Needs note. forget = Delete the memory (ask the user first). Needs memory_key.

  shallow
• sitemap

  The XML sitemap. Pick with mode: check = Check the sitemap and a sample of its URLs. Needs url. generate = Write a sitemap from a page list or audit. Needs audit_id.

  shallow
• snippet

  How a page looks in Google and when shared, measured in pixels the way Google truncates. Use it instead of estimating title or description length. Pick with mode: search = Title and description as Google shows them; give title (and description) or a url to read them. social = Open Graph and X cards, and the share image. Needs url.

  shallow
• technical

  Technical checks across pages and logs. Pick with mode: hreflang = Hreflang across language versions, with the corrected tag set. Needs url. parameters = URL parameters and filters that waste crawl budget. duplicates = Duplicate and near-duplicate pages. Needs audit_id. extract = One value pulled from many pages. Needs urls. logs = Access logs: what Googlebot and AI crawlers really crawl, with IP verification. Needs log.

  shallow
• text_quality

  Readability and correct language. Pick with mode: readability = Readability that fits the page and the pages that rank. Needs url. spelling = Spelling and grammar errors in about 30 languages. Needs url.

  shallow
• track_rankings

  Use for ongoing rank tracking without picking keywords by hand. Each run, fetch Search Console rows by query and page (last 7 or 28 days) and, if connected, the rows of Ahrefs Rank Tracker (rank-tracker-overview) or Semrush Position Tracking, plus GA4 conversions or revenue per landing page if available, and pass them with the tracker_id (leave it out on the first run to create a tracker).

  shallow
• tracking

  Whether analytics and consent are set up right, and whether the numbers add up. Pick with mode: ga4 = GA4 tags, events and duplicates. Needs url. consent = Cookie banner and Consent Mode v2. Needs url. gsc_vs_ga4 = Search Console clicks against GA4 sessions per page: broken or filtered tracking. Needs gsc[{page, clicks}], ga4[{landing_page, sessions}].

  shallow
• watch

  Monitoring that runs on its own and posts changes to a webhook. Each kind takes action create (default), status or stop where it applies. Pick with mode: page = Watch one page (or a competitor page with competitor_of) for SEO changes. Needs url. page_status = Latest result of a page watch. Needs watch_id. page_stop = Stop a page watch. Needs watch_id. site_audit = Audit the whole site every 1, 7 or 30 days and alert on regressions. guard = Every 6 hours: robots.txt, sitemap, https, noindex and canonical on key pages, for deploy accidents. competitors = Weekly new, updated and removed pages from competitors' sitemaps, flagged by your topics.

  shallow
• web_vitals

  Core Web Vitals from real Chrome users. Pick with mode: now = The latest field data for a page or site. Needs url. trend = Weekly history, before and after a change date. Needs url.

  shallow

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