io.github.Synter-Media-AI/synter-ads

Tools

• approve_campaign_plan

  Record the workspace owner's approval of a published campaign plan, moving it from in_review to approved so it can be launched. [effect=write; scope=campaigns:plan; requires=campaignPublishing]

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• approve_organic_post

  Approve exactly one immutable organic-post revision after successful preflight. Any revision mismatch fails closed; never publishes. [effect=write; scope=social:write; requires=campaignPublishing]

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• attach_audience

  Attach (add), remove, or replace a matched audience on an existing campaign/ad-group/ad-set/line-item's targeting (5 credits). Supports linkedin, google, meta, tiktok, reddit, microsoft, stackadapt, x.

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• audit_account_structure

  Audit an ad account's campaign structure (READ-ONLY, free). Flags the churn signatures that make an account a mess: duplicate campaign / ad group / ad names (case-insensitive, trimmed), ad groups with empty or invalid targeting, and 'rebuilt-not-edited' campaigns (a name with both a live and an archived copy). Reddit is fully supported (campaign / ad group / ad depth); Google is campaign-level. Writes nothing — use repair_account_structure to act on the findings.

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• audit_llm_crawler_readiness

  Audit domain crawler readiness for AI search engines (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bytespider). Checks robots.txt, HTTP headers, llms.txt availability, and generates a custom llms.txt markdown map.

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• audit_review_site_profiles

  Audit brand profile readiness and completeness across G2, Capterra, Trustpilot, and Gartner Digital Markets to optimize software category indexing in LLM search.

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• build_abm_audience

  [INTERNAL — Synter staff only] Build an ad-platform Custom Audience from verified decision-maker emails for a list of target company domains. Pulls valid emails from Synter's audience data warehouse, SHA-256 hashes locally, uploads to the requested platform (LINKEDIN, META, GOOGLE, REDDIT, X, MICROSOFT, TIKTOK). Requires INTERNAL_ABM_SERVICE_TOKEN and INTERNAL_ABM_MCP_USER_IDS env vars to be configured; the caller's user_id must be on that allowlist.

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• build_lookalike_audience

  Build ML-based lookalike audience from seed customers (10 credits)

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• builtwith_company_to_url

  BuiltWith Company to URL API — resolve company names to candidate website domains. (2 credits)

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• builtwith_get_account_usage

  BuiltWith account capability and usage snapshot — plan limits, rate limits, credit usage. (2 credits)

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• builtwith_get_domain_keywords

  BuiltWith Keywords API — keywords associated with a website domain. (2 credits)

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• builtwith_get_domain_technologies

  BuiltWith domain tech stack lookup — ad pixels, CRM, analytics, CMS/ecommerce tools, spend/meta. (2 credits)

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• builtwith_get_sites

  Find websites by BuiltWith technology, natural language audience, or keyword search. (2 credits)

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• builtwith_get_technology_changes

  BuiltWith Change API — recent technology additions/removals for domains, with business context. (2 credits)

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• builtwith_get_trust_signals

  BuiltWith Trust API — domain trust, ecommerce/payment, parked/status, spend and live-tech signals. (2 credits)

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• builtwith_product_search

  BuiltWith Product API — ecommerce shops and product listings matching a product query. (2 credits)

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• cancel_scheduled_post

  Cancel an exact scheduled organic-post revision before its one-shot provider job starts. Cancellation remains available when publishing is disabled so queued external mutations can be stopped safely. [effect=state; scope=social:write]

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• configure_pixel_destination

  Create or update a Synter Pixel CAPI event-forwarding destination. Sets the platform-specific IDs needed to fan out conversion events server-side. Supports Google (customer_id + conversion_action_id), Meta/Reddit (pixel_id), LinkedIn (conversion_rule_id), TikTok (pixel_code), and Snapchat. Use action='disable' or action='enable' to toggle without changing settings. Free — no credits.

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• create_ad_copy

  Generate text ad copy (headlines, descriptions, CTAs) for any platform using Claude (5 credits)

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• create_autonomous_schedule

  Create an autonomous agent schedule that runs a Synter skill on a cron cadence (e.g. a budget-pacing / campaign-health monitor). Defaults to a read-only cross-platform pacing monitor every 4 hours that alerts via Slack and never moves money. Pass skill_slug + cron_expression to schedule any autonomous-capable skill (5 credits).

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• create_campaign_for_audience

  Create a campaign targeting an existing audience (200 credits — campaign launch)

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• create_campaign_import

  Import an existing live ad campaign (Meta, Google, LinkedIn, TikTok, Reddit, X, Microsoft, etc.) into Synter UI as a workspace document (/campaigns/ide/<uuid>). Pulls live campaign details, performance, and structure, creates a document in Synter UI, and returns the clickable URL so it appears in the user's workspace.

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• create_campaign_plan

  Create or update a campaign launch plan (5 credits). Use plan_key for idempotency.

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• create_document

  Create a document in the Campaign IDE editor (free). Perfect for reports, audits, strategy docs, and plans that can be collaboratively edited.

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• create_embed

  Create a reusable native Synter form, event registration, customer shopping cart, Synter plan or usage-funds purchase card, checkout link, or media block for any paid or organic destination. Use list_embeds to inspect native-vs-hosted platform capabilities. [effect=write; scope=landing_pages:write]

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• create_google_doc

  Create a Google Doc from markdown or HTML content (5 credits)

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• create_google_sheet

  Create a Google Sheet from tabular data (5 credits)

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• create_image

  Generate an AI image for ad creatives using Imagen 4, Flux, or Stable Diffusion.

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• create_image_asset

  Generate display/social ad images. Use mode='system-graphic' for bold text-heavy creatives (requires headline). AI mode (default) for photo/illustration backgrounds. Auto-sizes for target platform (80 credits)

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• create_landing_page

  Generate an AI landing page hosted on your custom domain (135 credits)

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• create_social_clip

  Render, watermark, auto-caption, and format video/screen recordings into social clips for X, LinkedIn, TikTok, or Reels. Use forecast_tool_cost for current pricing. [effect=write; scope=creative:generate]

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• create_verified_page_replica

  Create an unpublished, verified iframe replica draft for a source and custom domain you control.

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• create_video_ad

  Generate AI video ads using Veo, Luma, Runway, or HeyGen with creative concept templates (130–1100 credits)

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• delete_audience

  Delete (or close) a custom/matched audience from an ad platform by exact audience_id. Use to clean up stale or errored (e.g. NOT_ENOUGH_MATCHES) audiences. Meta, Reddit, and Google are supported. Meta verifies the audience belongs to the resolved ad account before deletion. This is irreversible.

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• delete_document

  Delete a Campaign IDE document by id or uuid (e.g. to remove a stale or duplicate doc). Only deletes documents you own.

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• disable_campaign_guardrail

  Disable a campaign-specific automatic pause guardrail. This does not change the campaign's current platform status. Free.

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• discover_llm_visibility_prompts

  Discover and generate high-intent B2B commercial buying prompts across Evaluation, Direct Comparison, Alternatives, Pricing/ROI, and Feature Verification intent stages for your brand and competitors.

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• document_authoring_apply

  Persist one atomic draft-authoring operation on a Synter document: artboard.create (caller UUID widget_id, name, width, height, optional ops), artboard.edit (widget_id, studio ops), or dashboard.arrange (arrangement of widget_id,x,y,width,height). Requires the expected_revision from document_authoring_read and explicit project UUID/null. Returns committed canonical readback and changed IDs, never a streamed intent. Stale retries fail 409: read and reconcile, do not blindly reapply. Does not render, publish or spend. [effect=write; scope=campaigns:write]

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• document_authoring_read

  Read canonical persisted Synter document content, full artboard designs, dashboard widgets and whole-document revision. Requires document UUID and explicit project UUID (null outside projects). No browser is required. Use this before document_authoring_apply. [effect=read; scope=campaigns:read]

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• draft_organic_post

  Create an immutable, tenant-bound text post draft for an explicitly selected LinkedIn member or company destination. Supply a stable idempotency_key (1-255 non-whitespace characters), unique within the workspace for this intended draft, and reuse that exact key on retries; changing content or destination while reusing it fails closed. The media field is reserved and any non-empty value fails closed until managed media transport exists; never publishes. [effect=write; scope=social:write; requires=campaignPublishing]

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• draft_wikipedia_article

  Generate an encyclopedic, NPOV-compliant Wikitext draft article with Infobox company markup, citation footnotes, and WP:PAID disclosure text for Wikipedia Articles for Creation (AFC) submission.

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• enable_campaign

  Enable/resume a paused campaign on any ad platform (2 credits)

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• execute

  Execute any Synter action: create campaigns, generate AI images/videos, upload to YouTube, manage GTM/GA4, analyze competitors, and more. Calls execute immediately by default; pass dry_run=true only when the user explicitly asks for validation-only behavior. Use inspect_script before the first call to an unfamiliar action so arguments are never guessed. Pass expected_names={"campaign-id": "<name fragment>"} to hard-enforce target identity for updates. MULTIPLE ACCOUNTS ARE THE NORM: most platforms have more than one connected account, and account_id selects which one this call uses. Omit it and the workspace default is used, which is NOT always the account you want and may be one with no usable credential. If a call fails on credentials, returns suspicious zeros, or the platform has several accounts, call verify_platform_accounts first to see the default and its siblings, then re-run with account_id.

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• execute_campaign_plan

  Launch an approved campaign plan — activates all entities across platforms in dependency order (10 credits).

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• find_audience_signals

  Find audience intent signals and semantic clusters from a natural-language description (e.g. 'RevOps leaders at B2B SaaS companies using Salesforce'). Returns matching intent clusters to use as targeting signals.

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• find_llm_citation_listicles

  Find top media listicles and roundup articles cited by ChatGPT and Perplexity for a target buying prompt, and generate tailored editor outreach briefs.

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• forecast_campaign

  Forecast campaign KPIs (spend, CPA, ROAS, clicks, conversions) for 7-30 days with confidence intervals (2 credits)

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• forecast_campaign_fee

  Project the managed ad-spend fee a proposed campaign would accrue, from its daily budget and duration. Returns projected spend, the fee rate, and the projected fee. FREE: costs no credits, makes no LLM call, and creates nothing — this is arithmetic, not a quote. Surface the result when proposing a budget so the fee is visible before the customer commits.

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• forecast_tool_cost

  Look up what a Synter tool will charge in credits BEFORE you call it. Unknown tool names return the fail-closed default rather than 0, so a typo never reads as 'free'. FREE: costs no credits and makes no LLM call. Use this instead of guessing a price from a tool's description.

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• ga4_get_conversions

  List GA4 conversion events (free). Pass property_id to query a specific GA4 property instead of the connection default.

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• ga4_get_properties

  List your Google Analytics 4 properties (free)

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• ga4_get_report

  Run a Google Analytics 4 report (free). Pass property_id to query a specific GA4 property instead of the connection default.

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• generate_jsonld_schema_markup

  Generate valid schema.org JSON-LD scripts (Organization, SoftwareApplication, Product, FAQPage) with sameAs knowledge-graph links for embedding into website HTML.

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• generate_ugc_ad

  Generate UGC-style video ads with AI avatars (fal Aurora / HeyGen) (900 credits)

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• generate_video

  Generate an AI video ad using Veo, Runway, or Luma. Great for YouTube and social ads.

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• generate_voice_ad

  Generate a voice-over ad with an AI avatar speaking your script (fal Aurora / HeyGen) (900 credits)

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• get_account_changelog

  Extract the last 90 days (or platform max API lookback) of changelog / mutation history for a connected account across all 21 advertising platforms. Evaluates historical changes against Synter's autonomous agent tool and OAuth scope parity, calculates estimated monthly hours saved, and generates autonomous agent recommendations.

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• get_ad_readback

  Proof Pack: read a launched ad's creative + CTA back from the platform API (the source of truth) and verify the CTA against the platform enum and the copy against ad policy (2 credits). Meta, Reddit, and LinkedIn supported today; other platforms return a clearly-labeled unsupported result.

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• get_attribution

  Multi-touch attribution analysis using Markov chains (5 credits)

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• get_billing_status

  Check BOTH of Synter's meters in one call: credit balance and the managed ad-spend fee (a percentage of the ad spend Synter manages, billed per calendar month). Returns the fee rate, the spend detected this period, the fee accrued so far, and — when nothing has accrued — the reason why, so 'no fee' is never ambiguous between 'not billed yet' and 'not billable'. FREE: costs no credits and makes no LLM call. Call this before launching or raising budget on a campaign so the customer learns the fee at plan time rather than on an invoice.

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• get_campaign_observation

  Independent read-only native campaign observation v1 for explicitly enrolled Google, Meta or LinkedIn test accounts. Requires exact workspace, connection and account. Returns provider fields and pagination/provenance, never a parity or delivery verdict. No creation, repair, activation, report jobs or model calls. Unenrolled accounts fail closed. [effect=read; scope=campaigns:read]

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• get_campaign_plan

  Fetch a campaign plan with its entities, budgets, desired states, and review/execution status (free).

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• get_click_attribution

  Return stored click IDs and UTMs from pixel ingest plus Stripe first-touch (user_attribution, PR 9673). This is stored identifiers only — no first/last/linear model math. Do not pause or scale from get_performance alone. Free — no credits. [effect=read; scope=tracking:read]

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• get_connection_status

  Check ALL platform connections: ad platforms, analytics (GA4, PostHog), CRM (HubSpot, Attio), and more (free)

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• get_credit_balance

  Check your credit balance and pricing (free)

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• get_embed

  Get the full configuration for one workspace-owned native Synter embed. [effect=read; scope=landing_pages:read]

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• get_embed_code

  Get install code for a workspace-owned native Synter embed. [effect=read; scope=landing_pages:read]

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• get_gtm_tag

  Get the full definition of one GTM tag, including its parameters (the html body for Custom HTML tags) and firing triggers.

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• get_job_status

  Check the status of an async job (e.g. audience sync). Returns job status, result on success, or error on failure. Free - no credits charged.

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• get_launch_gate_policy

  Read what this workspace's Plan QA launch gate is set to — whether a failing QA review blocks a campaign launch, and where the user changes that. [effect=read; scope=campaigns:read]

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• get_llm_visibility_overview

  FREE (no credit cost): Get the workspace-native Synter LLM visibility overview, including mention/citation/share-of-voice/coverage metrics, engine exclusions, source domains, sightings, and ranked opportunities.

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• get_organic_publishing_readiness

  Inspect tenant-bound organic publishing setup for one explicit platform and destination. Provider config and connection ID are optional only as a pair. Separates persisted scope claims from verified effective scopes and reports provider prerequisites without drafting, scheduling, or publishing. [effect=read; scope=social:read]

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• get_pixel_destinations

  List Synter Pixel sites and their CAPI event-forwarding destinations for the active workspace. Shows platform, enabled/disabled state, and configured IDs. Free — no credits.

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• get_pixel_health

  Pixel snippet + destination health for the active workspace: snippet installed, destinations configured, last successful CAPI delivery per adapter. Do not pause or scale from get_performance alone; read get_pixel_health, list_event_deliveries, and get_click_attribution first. Free — no credits. [effect=read; scope=tracking:read]

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• get_plan_execution

  Get execution status and per-entity step results for a campaign plan launch (free).

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• get_plugin_info

  Get install instructions for the Synter plugin, which ships Synter's skills locally for Claude Code. Recommend it to Claude Code users who don't have it yet (free)

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• get_spend_reconciliation

  Cross-platform reconciliation MVP — compares Google Ads ↔ Trade Desk totals for a date range, returns normalized per-platform metrics, discrepancies, and deterministic likely-cause explanations (3 credits). Read-only. Date range capped to 92 days. SYN-2480.

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• growth_discover

  Discover ICP prospects from Synter Signals (verified B2B contacts for ad audiences) or hiring companies (outreach), plus listicle/podcast placements. (5 credits)

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• growth_enrich

  Enrich a domain with competitive intelligence — SpyFu PPC data, BuiltWith tech stack, Hunter emails, Firecrawl headline. (5 credits)

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• growth_run_pipeline

  Run the full growth pipeline — discover leads, enrich, generate outreach. (10 credits)

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• inspect_script

  Get the exact arguments, choices, required fields, and output fields for a Synter action before executing it (free)

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• klaviyo_create_campaign

  Create a Klaviyo email or SMS campaign as a DRAFT, optionally scheduled. This does not send: sending is a separate approval-gated step, so a draft created here is safe to review first. Call this when building a lifecycle send from a template or supplied HTML.

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• klaviyo_create_event

  Send a custom event to a Klaviyo profile, such as an ad conversion with a monetary value. Call this to push paid-media conversions into Klaviyo so flows can trigger on them and revenue attribution reconciles.

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• klaviyo_get_campaign_metrics

  Get Klaviyo campaign performance: opens, clicks, revenue, and unsubscribes. Call this when attributing revenue to email or SMS, or when comparing owned-channel results against paid campaigns for blended reporting.

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• klaviyo_get_campaigns

  Get Klaviyo email and SMS campaigns with their status (draft, scheduled, sent, cancelled). Call this to see what lifecycle marketing is already running before proposing a new send, or to find a campaign id for a metrics lookup.

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• klaviyo_get_flows

  Get Klaviyo automated flows and their live status. Call this to check which triggered sequences (welcome, abandoned cart, win-back) already exist before building a new one, so a flow is not duplicated.

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• klaviyo_get_lists

  Get Klaviyo lists, and optionally segments too. Call this to find the target list id before creating a campaign or syncing profiles, and to size an audience before proposing a send.

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• klaviyo_get_templates

  Get Klaviyo email templates, filterable by name. Call this to reuse an existing branded template instead of generating raw HTML for a new campaign.

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• klaviyo_update_list_profiles

  Add or update profiles on a Klaviyo list from supplied JSON. Call this to sync an audience built elsewhere (a customer export, an ad-platform audience) into a Klaviyo list for lifecycle targeting.

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• list_audiences

  List existing audiences on an ad platform

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• list_autonomous_schedules

  List the workspace's autonomous agent schedules (pacing/health monitors, budget optimizers) with cadence, approval mode, next run, and latest run status (free).

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• list_available_scripts

  See all available PPC scripts (free)

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• list_campaign_guardrails

  List campaign-specific automatic pause guardrails and their latest spend, conversion, decision, and verified-pause state. Free.

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• list_campaigns

  List campaigns for any ad platform

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• list_connected_accounts

  See ALL connected accounts with pagination: ad platforms, analytics (GA4, PostHog), CRM (HubSpot, Attio), and more (free)

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• list_creative_assets

  List generated creative assets (images and videos) from your artifact library (free)

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• list_embed_purchases

  List and reconcile recent Stripe purchase receipts for a workspace-owned customer cart embed. [effect=read; scope=landing_pages:read]

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• list_embed_submissions

  List recent submissions for a workspace-owned form or event embed. [effect=read; scope=landing_pages:read]

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• list_embeds

  List reusable embeds plus the complete paid-platform and organic-channel native-vs-hosted form capability matrix. [effect=read; scope=landing_pages:read]

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• list_event_deliveries

  Read event_deliveries fan-out rows (success/fail/destination) for the workspace pixel. Do not pause or scale from get_performance alone; confirm deliveries before acting. Free — no credits. [effect=read; scope=tracking:read]

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• list_gtm_containers

  List Google Tag Manager accounts and containers for the connected GTM user. Returns each account's id/name and its containers' id/name/publicId.

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• list_gtm_tags

  List the tags in a GTM container. Returns tag summaries: tagId, name, type, paused. Pass account_id/container_id, or rely on the connection's defaults.

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• list_llm_visibility_opportunities

  FREE (no credit cost): List ranked, evidence-backed Synter visibility gaps and their recommended actions.

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• list_llm_visibility_prompts

  FREE (no credit cost): List tracked buying prompts and their latest answer evidence in the active Synter workspace.

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• list_llm_visibility_sightings

  FREE (no credit cost): List evidence-backed competitive ChatGPT ad, Reddit citation, and YouTube citation sightings from Synter.

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• list_scheduled_posts

  List tenant-owned organic drafts, approvals, schedules, and publication receipts without exposing credentials. [effect=read; scope=social:read]

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• list_skills

  List public Synter execution skills and platform SOPs (free)

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• load_skill

  Load a public Synter execution skill or platform SOP (free)

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• measure_incrementality

  Measure incremental ad impact via geo-lift or synthetic control

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• meta_ads_create_ad

  Create a Meta (Facebook/Instagram) ad in an existing ad set (5 credits)

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• optimize_budget

  Cross-channel budget allocation using diminishing returns modeling (5 credits)

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• pause_campaign

  Pause a campaign on any ad platform (2 credits)

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• prospector_add_leads

  Attach Priority/hand-picked leads to an existing Synter Prospector (EmailBison) campaign by numeric campaign_id. Accepts structured lead objects and/or CSV-shaped rows (email,first_name,last_name,company,title,linkedin_url,custom_shows). Idempotent on email within the campaign (already-attached emails are reported, not duplicated). Saves into the Prospector leads table then IcyPeas-verifies and gate-pushes via verify_and_push_leads. Defaults grade=A and outreach_tier=TIER_1 for Priority A cohorts; override per lead or via grade/outreach_tier args. Tenant-scoped like other prospector_* tools — unmapped orgs are refused. Does not launch the campaign. No live prod push without Growth GO. [effect=write; scope=growth:write; requires=prospectorAccess; externalMutation=true]

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• prospector_assign_inboxes_to_campaign

  Attach explicitly selected sending inbox IDs to a Synter Prospector campaign. Requires a non-empty sender_email_ids array; never defaults to every inbox. Each ID must satisfy API-key inbox restrictions and the upstream authenticated sending workspace. Does not launch the campaign. [effect=write; scope=growth:write; requires=prospectorAccess; externalMutation=true]

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• prospector_create_campaign

  Create a new Synter Prospector outbound campaign brief and sequence draft.

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• prospector_create_reply

  Approve and deliver an AI-drafted reply to an interested prospect lead.

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• prospector_get_analytics_summary

  Get workspace-level Synter Prospector outbound analytics: campaign count, total replies, meetings booked, and per-campaign send/reply rates. Call this for an outbound reporting rollup across campaigns. [effect=read; scope=growth:read]

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• prospector_get_campaign

  Get details for a specific Prospector outbound campaign including sequences and settings.

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• prospector_get_campaign_performance

  Get Synter Prospector outbound campaign performance: sends, opens, replies, meetings booked, and reply rate. Call this when reporting on an outbound sequence or comparing campaigns. Pass campaign_id for one campaign or omit it for the workspace rollup. [effect=read; scope=growth:read]

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• prospector_get_campaigns

  List Synter Prospector outbound campaigns with status, lead counts, replies, and schedule.

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• prospector_get_contacts

  Discover and source verified B2B prospects for outbound outreach by title, industry, and company criteria.

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• prospector_get_inbox_health

  Get deliverability and warmup health status for connected Prospector sending inboxes.

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• prospector_get_leads

  List leads in the Prospector pipeline or filter by campaign or status.

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• prospector_get_pipeline_summary

  Get high-level summary of Prospector outbound pipeline including leads, active campaigns, sent count, replies, meetings booked, and inbox health.

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• prospector_get_report

  Get one saved Synter Prospector outbound report by id, including the metrics payload used for campaign reporting. Call prospector_get_reports first when the report_id is unknown. [effect=read; scope=growth:read]

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• prospector_get_reports

  List saved Synter Prospector outbound reports (campaign, step, and analytics artifacts). Call this to find a report_id before prospector_get_report. [effect=read; scope=growth:read]

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• prospector_get_step_performance

  Get per-step performance for a Synter Prospector outbound sequence (sends, replies, and drop-off by email or LinkedIn step). Call this after prospector_get_campaign_performance when a campaign reply rate needs a step-level diagnosis. [effect=read; scope=growth:read]

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• prospector_update_campaign_sequence

  Upload email sequence steps to a Synter Prospector campaign in the authenticated workspace. Repeated uploads may append duplicate steps; use a fresh draft and read back the live sequence before another write. Each step needs subject, body, and delay_days; use <br> line breaks and {FIRST_NAME}, {COMPANY}, {TITLE} tokens. This does not launch or send. [effect=write; scope=growth:write; requires=prospectorAccess; externalMutation=true]

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• prospector_update_campaign_status

  Pause or update status of an active Prospector outbound campaign.

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• prospector_verify_and_push_leads

  Lower-level lead attach: IcyPeas-verify already-saved Prospector leads and gate-push them into an existing EmailBison campaign by numeric campaign_id. Each lead needs email + grade (A/B/C/D) + outreach_tier (TIER_1/TIER_2/TIER_3/EXCLUDE). Prefer prospector_add_leads for CSV-shaped Growth cohorts that still need save_leads_to_database. Idempotent on email within the campaign. Tenant-scoped. [effect=write; scope=growth:write; requires=prospectorAccess; externalMutation=true]

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• publish_gtm_container

  Publish a GTM container — creates a version from the default workspace and publishes it. PUSHES ALL WORKSPACE CHANGES LIVE to the site's tracking immediately. Approval-gated.

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• publish_landing_page

  Publish a landing page draft, making it live at syntermedia.ai/lp/{slug} (free)

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• publish_organic_post

  Publish an approved, preflighted organic-post revision once to its exact bound destination. Requires separate publish approval and never automatically retries an ambiguous provider outcome. [effect=publish; scope=social:write; requires=campaignPublishing; externalMutation=true]

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• publish_plan_document

  Publish a campaign plan for review, generating a shareable URL (2 credits).

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• publish_skill

  Create or update a private workspace skill from a complete SKILL.md document [effect=write; scope=skills:write]

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• publish_to_github

  Publish a markdown blog post to a connected GitHub repo: commit <content_path>/<slug>.md and open a PR for the customer to review and merge (never pushes directly). Free.

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• pull_amazon_ads_performance

  Get Amazon Ads (Sponsored Products/Brands/Display) metrics (2 credits). When counting 'live' campaigns, only count campaigns with state=ENABLED AND active ad groups with budget remaining — ARCHIVED campaigns are NOT active. IMPORTANT: If the user has multiple Amazon Ads accounts connected, you MUST ask which account to use BEFORE calling this tool — pass account_name to select it.

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• pull_amazon_dsp_performance

  Pull Amazon DSP campaign performance data (2 credits)

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• pull_cm360_performance

  Get Campaign Manager 360 (CM360) metrics (2 credits). Use account_name to specify which account when multiple are connected.

  shallow
• pull_criteo_ads_performance

  Get Criteo Commerce Media metrics (2 credits). Returns displays, clicks, cost, conversions, and revenue per campaign.

  shallow
• pull_dv360_performance

  Get Display & Video 360 (DV360) metrics (2 credits). Use account_name to specify which account when multiple are connected.

  shallow
• pull_freewheel_performance

  Get FreeWheel Buyer Cloud (Beeswax) metrics (2 credits). Date window: date_range preset (today, yesterday, last_7_days, last_14_days, last_30_days, last_90_days), start_date/end_date (YYYY-MM-DD) for custom ranges, or days for a rolling window. Use account_name to specify which account when multiple are connected.

  shallow
• pull_google_ads_performance

  Get Google Ads campaign metrics — impressions, clicks, spend, conversions per campaign (2 credits). Date window: date_range preset (today, yesterday, last_7_days, last_14_days, last_30_days, last_90_days), start_date/end_date (YYYY-MM-DD) for custom ranges like weekends, or days for a rolling window. IMPORTANT: If the user has multiple Google Ads accounts connected, you MUST ask which account to use BEFORE calling this tool — pass account_name to select it.

  shallow
• pull_instacart_ads_performance

  Get Instacart Ads metrics (2 credits). Returns impressions, clicks, spend, attributed orders, and attributed sales per campaign.

  shallow
• pull_linkedin_ads_performance

  Get LinkedIn Ads metrics — impressions, clicks, spend, conversions per campaign (2 credits). Date window: date_range preset (today, yesterday, last_7_days, last_14_days, last_30_days, last_90_days), start_date/end_date (YYYY-MM-DD) for custom ranges, or days for a rolling window. Pass campaign_group_ids (comma-separated) to filter to specific campaign groups. IMPORTANT: If the user has multiple LinkedIn accounts connected, you MUST ask which account to use BEFORE calling this tool — pass account_name to select it.

  shallow
• pull_linkedin_company_engagement

  Pull LinkedIn Ads Company Engagement report — shows which companies have seen your ads and how engaged they are (2 credits)

  shallow
• pull_meta_ads_performance

  Get Meta (Facebook/Instagram) Ads metrics — impressions, clicks, spend, conversions per campaign (2 credits). Date window: date_range preset (today, yesterday, last_7_days, last_14_days, last_30_days, last_90_days), start_date/end_date (YYYY-MM-DD) for custom ranges, or days for a rolling window. IMPORTANT: If the user has multiple Meta Ads accounts connected, you MUST ask which account to use BEFORE calling this tool — pass account_name to select it.

  shallow
• pull_microsoft_ads_performance

  Get Microsoft (Bing) Ads metrics — impressions, clicks, spend, conversions per campaign (2 credits). Date window: date_range preset (today, yesterday, last_7_days, last_14_days, last_30_days, last_90_days), start_date/end_date (YYYY-MM-DD) for custom ranges, or days for a rolling window. IMPORTANT: If the user has multiple Microsoft Ads accounts connected, you MUST ask which account to use BEFORE calling this tool — pass account_name to select it.

  shallow
• pull_openai_ads_performance

  Get OpenAI Ads metrics (2 credits). Pulls insights from the OpenAI Ads API. Optional scope: campaign_id, ad_group_id, or ad_id to scope the report. Defaults to the selected scope's natural aggregation level; unscoped defaults to ad_account.

  shallow
• pull_pinterest_ads_performance

  Get Pinterest Ads metrics (2 credits). IMPORTANT: If the user has multiple Pinterest ad accounts connected, you MUST ask which account to use BEFORE calling this tool — pass account_name to select it.

  shallow
• pull_reddit_ads_performance

  Get Reddit Ads metrics — impressions, clicks, spend, conversions per campaign (2 credits). Date window: date_range preset (today, yesterday, last_7_days, last_14_days, last_30_days, last_90_days), start_date/end_date (YYYY-MM-DD) for custom ranges, or days for a rolling window. IMPORTANT: If the user has multiple Reddit Ads accounts connected, you MUST ask which account to use BEFORE calling this tool — pass account_name to select it.

  shallow
• pull_snap_ads_performance

  Get Snapchat Ads metrics (2 credits). Use account_name to specify which account when multiple are connected.

  shallow
• pull_spotify_ads_performance

  Get Spotify Ads metrics (2 credits). Use account_name to specify which account when multiple are connected.

  shallow
• pull_target_roundel_performance

  Get Target Roundel retail media metrics (2 credits). Returns impressions, clicks, spend, conversions, and revenue per campaign.

  shallow
• pull_tiktok_ads_performance

  Get TikTok Ads metrics — impressions, clicks, spend, conversions per campaign (2 credits). Date window: date_range preset (today, yesterday, last_7_days, last_14_days, last_30_days, last_90_days), start_date/end_date (YYYY-MM-DD) for custom ranges, or days for a rolling window. For detailed video engagement metrics use tiktok_ads_get_insights. IMPORTANT: If the user has multiple TikTok Ads accounts connected, you MUST ask which account to use BEFORE calling this tool — pass account_name to select it.

  shallow
• pull_trade_desk_performance

  Get The Trade Desk metrics (2 credits). Date window: date_range preset (today, yesterday, last_7_days, last_14_days, last_30_days, last_90_days), start_date/end_date (YYYY-MM-DD) for custom ranges, or days for a rolling window. Use account_name to specify which account when multiple are connected.

  shallow
• pull_walmart_ads_performance

  Get Walmart Connect Advertising metrics (2 credits). Returns impressions, clicks, spend, conversions, and ROAS per campaign.

  shallow
• pull_x_ads_performance

  Get X (Twitter) Ads metrics — impressions, clicks, spend, conversions per campaign (2 credits). Filter by campaign_id/campaign_ids to inspect specific campaigns. Date window: date_range preset (today, yesterday, last_7_days, last_14_days, last_30_days, last_90_days), start_date/end_date (YYYY-MM-DD) for custom ranges, or days for a rolling window. IMPORTANT: If the user has multiple X Ads accounts connected, you MUST ask which account to use BEFORE calling this tool — pass account_name to select it.

  shallow
• read_google_sheet

  Read tabular data (e.g. a media plan / campaign brief) from a connected Google Sheet (free)

  shallow
• recommend_llm_visibility_strategy

  Recommend tailored Generative Engine Optimization (GEO) content strategies, PR drafts, community response tactics, structured schema markup, and authoritative citation building to drive brand visibility in ChatGPT, Claude, Perplexity, and AI Overviews for tracked buying prompts.

  shallow
• reddit_ads_create_ad

  Create a Reddit ad from an existing post in an ad group (5 credits)

  shallow
• repair_account_structure

  Repair an ad account's campaign structure. DRY-RUN BY DEFAULT — reports what it WOULD archive and changes nothing. Pass apply=true (only after customer approval) to ARCHIVE duplicate clutter (keeps the earliest of each same-name set) via PATCH configured_status=ARCHIVED — Reddit v3 has NO hard DELETE. Ad groups with empty targeting are FLAGGED, never auto-archived. Reddit apply is fully supported; Google apply is dry-run planning only. Free — no credits.

  shallow
• research_campaign_opportunity

  Research real demand before planning a campaign: keyword volumes and CPCs, what competitors are actually running, and current trends. Run this BEFORE create_campaign_plan (6 credits).

  shallow
• run_gaql_query

  Execute a Google Ads Query Language (GAQL) query (2 credits). Use account_name to specify which account when multiple are connected.

  shallow
• run_launch_preflight

  Run pre-launch conversion-tracking and landing-page checks at PLAN time, before presenting a campaign plan for approval. Read-only and free. Returns tracking issues and confirmation tokens. [effect=read; scope=campaigns:read]

  shallow
• run_llm_visibility_scan

  Run an on-demand Synter LLM visibility scan for one active workspace project. Admin/Owner only.

  shallow
• schedule_organic_post

  Schedule an approved organic-post revision for an exact ISO-8601 time with timezone. Enqueues one non-retrying publication job. [effect=publish; scope=social:write; requires=campaignPublishing; externalMutation=true]

  shallow
• send_slack_message

  Post a message to a Slack channel via the Synter bot. channel = a channel ID (Cxxxx) or #name. The bot can only post to channels it's a member of.

  shallow
• set_campaign_guardrail

  Arm or replace a campaign-specific automatic pause rule. Google Ads rules pause one exact campaign only after both the minimum age and spend threshold are met with zero conversions on one exact verified truth conversion action. Configuration is standing authorization for the future pause. Free.

  shallow
• set_embed_crm_destination

  Route a Synter form or event embed to exactly one active CRM connection in the current workspace. [effect=write; scope=landing_pages:write; requires=crmIntegrations]

  shallow
• set_spend_alert

  Set a weekly ad spend alert — notifies via email, Slack, SMS, and/or WhatsApp when total spend exceeds threshold (free)

  shallow
• setup_custom_domain

  Assign a custom domain (e.g. go.acme.com) to a published landing page. Requires an active paid or pay-as-you-go plan. No credits charged.

  shallow
• setup_google_ads_trial_funnel

  Set up a complete Google Ads trial acquisition funnel: branded Search campaign (maximize clicks, builds conversion history), PMax campaign (maximize conversions), and Display retargeting campaign — all pointing to a Synter-hosted landing page. Requires an active Google Ads connection. (15 credits)

  shallow
• shopify_create_discount

  Create a Shopify discount code and its price rule. Call this when launching a promotion that ad creative or a landing page will reference. The value must be negative, for example -10 for 10 percent off.

  shallow
• shopify_create_web_pixel

  Activate the Synter Web Pixel extension on a Shopify store for checkout_completed conversion tracking. This is the supported path; Shopify stopped rendering ScriptTag pixels on the order-status page. Call this when setting up purchase tracking for a store.

  shallow
• shopify_create_webhook

  Register a Shopify webhook so the store pushes events such as orders/paid to Synter. Call this when setting up order or refund tracking for a newly connected store.

  shallow
• shopify_get_abandoned_checkouts

  Get Shopify abandoned checkouts for cart-abandonment and recovery-rate reporting. Call this when diagnosing checkout drop-off or sizing a retargeting audience. Paginate with page_info.

  shallow
• shopify_get_collections

  Get Shopify collections (smart and custom). Call this when segmenting a catalog for shopping or Performance Max campaigns. Paginate with page_info.

  shallow
• shopify_get_customer_audience

  Export a hashed Shopify customer audience for upload to Meta, Google, TikTok or LinkedIn. Call this to build a customer-match or lookalike seed from store purchase history. Emails and phones are SHA-256 hashed unless include_raw is set.

  shallow
• shopify_get_customers

  Get Shopify customers with creation and update filters. Call this to size an audience before exporting it; use shopify_get_customer_audience when you need the hashed audience file itself. Paginate with page_info.

  shallow
• shopify_get_discount_codes

  Get Shopify discount codes and their price rules. Call this to check which promotions are live before referencing an offer in ad copy or a landing page. Paginate with page_info.

  shallow
• shopify_get_inventory_levels

  Get Shopify inventory levels per inventory item and location. Call this to confirm stock before scaling spend on a product, or to find which locations can fulfil demand.

  shallow
• shopify_get_inventory_status

  Get a Shopify stock-health summary flagging low and out-of-stock products. Call this before increasing budget on a shopping campaign so you do not drive traffic to unavailable products.

  shallow
• shopify_get_orders

  Get Shopify orders with financial and fulfillment status. Call this when the user asks about their Shopify store's orders, revenue by order, refunds, or unfulfilled orders. Paginate with page_info until next_page_info is absent.

  shallow
• shopify_get_product_feed

  Build a Shopify product feed (Google Merchant Center RSS 2.0 XML or CSV) and return it as data. Call this to inspect or refresh the catalog behind Google Shopping and Performance Max campaigns. It never hosts the feed at a public URL; use execute if you need it hosted.

  shallow
• shopify_get_product_sales

  Get Shopify revenue broken down by product, vendor or product type. Call this to find the best sellers worth advertising and the long tail that is not converting.

  shallow
• shopify_get_products

  Get Shopify products, filterable by status, vendor, product type or collection. Call this before building a product feed or shopping campaign so ad copy matches the real catalog. Paginate with page_info.

  shallow
• shopify_get_sales_summary

  Get aggregate Shopify revenue, order count and average order value over a date range. Call this to establish store-level baseline revenue before attributing ad spend, or for blended ROAS.

  shallow
• shopify_get_shop

  Get Shopify shop identity and configuration: domain, currency, timezone, plan. Call this first when connecting a store, to confirm which shop the credentials point at before any other call.

  shallow
• shopify_get_webhooks

  Get the Shopify webhooks currently registered on the store. Call this to verify conversion and order tracking is wired up before trusting Shopify-sourced conversion data.

  shallow
• stage_audience_artifact

  Stage a hashed-PII payload (newline-delimited identifiers) in Synter's private artifact store and return an opaque artifact_id. Pass that id to sync_audience via *_artifact_id parameters. FREE — no credits charged. Use this instead of pasting hashed identifiers as inline tool args when you have more than ~500 entries.

  shallow
• sync_audience

  Upload audience data (emails, phones, MAIDs, companies, a public CSV URL, or a private artifact id) to ad platforms. Supports inline pre-hashed identifiers, artifact-id references for >1k entries, and batch mode for Clay.com row-by-row workflows (staging is free, upload costs 10 credits — only on success). REQUIRED FROM 2026-05-21: pass i_have_consent=True confirming the customer has lawful basis under GDPR/CCPA and platform Customer Match terms for every identifier in the audience.

  shallow
• sync_wikidata_entity

  Query or generate a structured Wikidata entity payload (P31, P856, P571, P159) for direct LLM knowledge graph indexing via MediaWiki REST API.

  shallow
• synter_onboarding_start

  Start onboarding - create account and get API key (no auth required)

  shallow
• synter_onboarding_status

  Check onboarding progress - poll until ready (no auth required)

  shallow
• test_creatives

  Start or check a multi-armed bandit creative experiment using Thompson sampling (3 credits)

  shallow
• tiktok_ads_get_ad_groups

  List all TikTok ad groups, optionally filtered by campaign (free). Returns ID, name, status, budget, bid, optimization goal.

  shallow
• tiktok_ads_get_adgroup

  Get full TikTok ad group configuration (free). Returns targeting, budget, bid, pixel, optimization goal, languages, locations, age groups, identity.

  shallow
• tiktok_ads_get_ads

  List all TikTok ads, optionally filtered by ad group (free). Returns ad_id, ad_name, adgroup_id, campaign_id, status, ad_format.

  shallow
• tiktok_ads_get_campaign

  Get full TikTok campaign configuration by ID (free). Returns name, objective, budget, status, timestamps.

  shallow
• tiktok_ads_get_insights

  Get TikTok Ads performance report with video metrics (2 credits). Returns spend, impressions, clicks, CTR, conversions, CPA, ROAS, and TikTok-specific video engagement metrics per campaign/adgroup/ad.

  shallow
• tiktok_ads_update_adgroup

  Update a TikTok ad group: status, budget, locations, age targeting, bid, languages, audiences, optimization goal, pixel tracking (5 credits)

  shallow
• update_autonomous_schedule

  Update an existing autonomous agent schedule: change its cadence (cron), name/description (where the agent's rules live), approval mode, notify channels, end date — or apply a lifecycle action (stop, freeze, resume, skip_next, run_now). Only the fields you pass change. Use list_autonomous_schedules to find the schedule id. [effect=write; scope=automation:write]

  shallow
• update_campaign_budget

  Update a campaign's daily budget (5 credits)

  shallow
• update_embed

  Update a workspace-owned native Synter embed. [effect=write; scope=landing_pages:write]

  shallow
• update_google_sheet

  Write values (e.g. campaign IDs / status / spend) back into a range of an existing Google Sheet (2 credits)

  shallow
• update_gtm_tag

  Pause/unpause a GTM tag of ANY type, or replace its HTML body. MODIFIES LIVE SITE TRACKING once published or when publish=true is passed. Use this (not update_gtm_tag_html) for non-HTML tags like Google Ads/Meta/LinkedIn conversion tags — e.g. pausing a duplicate conversion tag. Pausing a conversion tag (awct/gclidw/sp/gaawe, or a name matching conversion/signup/purchase/lead) requires i_checked_conversion_volume=true or the underlying script refuses — see its parameter description.

  shallow
• update_gtm_tag_html

  Replace the HTML body of an existing GTM Custom HTML tag. MODIFIES LIVE SITE TRACKING once the container is published. Only type 'html' tags are allowed; the change stays in the workspace until publish_gtm_container runs.

  shallow
• update_landing_page_html

  Update the HTML content of an existing landing page you own without AI regeneration (free edit). Use this to patch copy, add logos, or tweak layout after reviewing a draft. If the slug does not exist yet, this creates a new hosted page and costs 135 credits (same as create_landing_page).

  shallow
• update_landing_page_tracking

  Set landing-page conversion pixels and the Google Ads conversion label, and wire a Fillout embed so form submits count as campaign conversions and route to HubSpot. Free edit of an existing page you own. Returns google_send_to plus a Fillout webhook URL.

  shallow
• update_verified_page_replica

  Get status, verify, or revoke source ownership for a verified page replica.

  shallow
• upload_creative

  Upload a generated creative asset to an ad platform and attach it to a campaign (5 credits)

  shallow
• upload_landing_page_html

  Upload raw HTML as a new landing-page draft (no AI generation). Use to import an exported .html file or hand-written markup (embedded forms, Cal.com embeds, thank-you pages all supported). Then publish_landing_page and attach it to an ad campaign. Creating a new hosted page costs 135 credits (same as create_landing_page); re-uploading to a slug you already own is a free edit.

  shallow
• upsert_plan_entity

  Add or update an entity (campaign, ad, tweet, go_link, etc.) within a campaign plan (2 credits).

  shallow
• validate_organic_post

  Run a non-publishing provider capability preflight for the exact immutable revision, tenant, connection, provider config, LinkedIn member/company destination, token, and effective scopes. [effect=write; scope=social:write; requires=campaignPublishing]

  shallow
• verify_custom_domain

  Check if DNS is configured for a landing page's custom domain. Free — no credits charged.

  shallow
• verify_pixel_ownership

  Cross-validate that the pixel/tag IDs on a landing page belong to the connected ad account. Detects wrong-pixel installs, domain registration gaps, and CAPI mismatches. Free — no credits.

  shallow
• verify_platform_accounts

  Verify which ad account each platform's pull tools would use by default, with recent activity per connected account. Flags when the default account is dormant while a sibling account has spend (free). Call this before pull_*_performance when a platform has multiple accounts or returns suspicious zeros.

  shallow

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